The largest mall developer in the country is instituting a new promotion to boost sales at its properties. Simon Property Group’s Vice President of Seasonal Marketing Donald Parks explains, “Last year American consumers spent ten billion dollars on Halloween, with nine billion of that alone spent at Sprit Halloween stores. In order to capitalize on those sales, we’ve partnered with numerous retailers to have them temporarily renamed.”
Parks believes the temporary Halloween-themed names could increase sales by as much as forty percent at their properties. Coming soon to a mall near you this Halloween season:
Luludemon
IKILLYA
Nightmare on West Elm Street
Panera Dead
H&Monster
Bed Bath and Beyond the Grave
Rottery Barn
Nordstrom Rack You in the Groin
Trader Frankenstein’s
Haunted Shake Shack
Maul Mart
T.J. Ax
Victoria’s Secret Poison
Chick Fila Chainsaw Massacre
Snot Topic
Backroom Shoes
Cheesecake Factory Full of Rabid Bats
Five Below Hell
Jos. A. Skeleton
Calvin Slime
California Pizza Wiccan
Holler General
Vans Full of Strangers With Candy
Godieva Chocolatier
Bath and Bloody Works
JCPsycho
Boil and Branch
Coffins R Us
Hellister
Sbarro Snake Pit
Jason Vorhees’ Deli
Temper-Pedic
Auntie Anne’s Rancid Pretzels
Urban Legend Outfitters
Ouija Garden
Target of a Stalker
The Ghost of P. F. Chang
Neiman-Darkness
Free People from the Bear Trap
Paper Cut Source
Chopt Creative Salads and Potions
Ghoul Foods
Build-a-Lair Workshop
Sears: A Quiet Place
Pumpkin Republic
Booby Trapped Hobby Lobby
Slave and Buster’s
Aberzombie & Finch
