I love making dumb fake marketing materials for things that don’t exist and simply could never exist and then posting those things to this website and pretending we made them earnestly. That’s all that this image should be.
The visual is funny to me. The perfect nails. The little writing that says “cheeseburger” right under what is obviously a cheeseburger. It’s just a solid goof. If I had made this post the way I intended, the headline would have been “Hurry! This Burger Is On Sale But ONLY This One!” or something. The piece would have had lots of all caps lines to give the impression we are yelling at you to hurry over to a restaurant probably called “Burger Buddy” (unless I Google and that’s a real place) and claim what’s left of a burger being actively eaten by the staff. Knowing me, I would add that the staff call you really rude names and mock you while you finish the burger.
With all of those specifics aside, I think I can pretty much summate the idea of this piece by saying I think the idea of a restaurant having a sale on a burger, but not all burgers, is really dumb and funny. That’s it.
Now, even if you disagree, I feel confident you’ll find this exploration fascinating. Because check out this image:
I create these pieces via a handful of different graphic design websites that have a multitude of templates for me to destroy. Most of the time I take about 65% of a template out, replace it, then change the text or add small details. But that image is the template for this burger ad before I did ANYTHING.
STOP, I know what you’re thinking. No, it is not AI. The site I pulled this one from puts a tag on anything AI generated (thank god) and I don’t use those assets on our site.
With confirmation a human made this, can we just break down how insane it is? “Special Discount” and “get 30% off your favorite items…” are totally normal things to put on a general template you’re selling to a stock site, but you can put ANY picture on those words. Anything you would consider a product could go there and be acceptable to the human brain. Anything that isn’t food!
Then they double down! they add “cheese burger” in nice cursive. It feels like they wanted to make sure to distinct between a regular hamburger and a cheeseburger. So the narrative they are building is that there is a special sale happening on our favorite items, which includes cheeseburgers, at an undisclosed location that I guess we should assume is a restaurant?
Isn’t that basically what my joke was? Are the makers of this template the better comedians? Could I have run this one unedited? Did I just steal this whole piece’s premise?
Am I a hack?
Yes.
And I have a live show at Second City on Thursdays starting next week.
10/9/2025 – 10/16/2025 – 10/23/2025 – 10/30/2025
It’ll have all your favorite items.