Winter Rebrands as Summer II
Dec22

Winter Rebrands as Summer II

NEW YORK – In an effort to revitalize a season with declining popularity, the American Meteorological Society unveiled ambitious plans to rebrand Winter as Summer II. Calling the campaign, an “exciting new twist on a classic season,” the Meteorological Society said they would release a series of TV, web and print ads that show off the hot new season. “We’ve got a season that keeps your beer cold and rains...

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