Pepsi Doomed to Repeat History
Nov03

Pepsi Doomed to Repeat History

Today, Pepsi released its second batch of Pepsi Perfect bottles modeled on those seen in Back to the Future II and once again botched their release from start to finish. We could express rage and frustration and begin our boycotts (as many, many have done). We could list the myriad of reasons Pepsi failed both times, from limiting the bottles to only 6,500 units, to being purposefully vague about purchasing times and sites, to...

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