This Week in Target’s Advertising: Dodgeball Bros

You might not realize it, but the display advertising you find in Target stores can range anywhere from being hilarious to downright terrifying. Here, we will chronicle this demented segment of the retail world.

This is the picture I recently found above some generic athletic T-shirts in a local Target store:

Target Dodgeball Bros

It’s really nice of Target to try and capture what seems like an innocent scenario, albeit an obviously impossible one. But I’m to believe that the white kid in this picture is going escape that tag? Please. Unless that generic athletic gear from Target comes equipped with superpowers, it just isn’t happening. Of course, to me, it does look like the African-American friend is ready to apply the tag, but the message sent here is still alarmingly false.

The white kid here must have been really been sold a bill of goods, because he’s looking back thinking, “I’m doing it! I’m going to escape this tag and be respected by everybody on the playground!” Nice try, but you’re about to learn what could be your very first sobering life lesson. There’s no way you’re getting away from this tag.

What’s also baffling is the fact that the African-American child isn’t just throwing the ball to get his friend out. What kind of game are they playing here? Tag? Then what’s the use for the ball? I’m thinking it’s plain old dodgeball, and this athletic black child just wanted to prove he could simply run down all of his white friends with his own natural speed.

Today’s Lesson: Target is giving white kids everywhere false hope.




Steve DiMatteo

Author: Steve DiMatteo

Steve is an editor for Robot Butt. You can follow him on Twitter @steve_dimatteo.

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