ANN ARBOR, Mich., Aug 26, 2014 /PRNewswire/ — Domino’s Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, continues to advance the field of marketing with their new “Do Yourself a Favor and Get a Pizza Tonight” campaign.
The flagship of the campaign is a new commercial being broadcast across the country featuring a cigar-smoking union representative who, upon hearing that you might stay in and make dinner tonight, suggests that “it’d be a real shame if something was to happen to that nice kitchen of yours.”
He’s also featured prominently on billboards and newspaper ads holding a two by four and saying his popular catchphrase, “I’m just saying, if it was me, I’d order a pizza.”
But the real stars of the campaign are the on-the-ground marketing team members that are super excited to share their love of pizza. The best thing about this marketing team is that they’re all ex-convicts that Domino’s is excited to have the chance to help out.
“By having these tenacious marketers stalk offices across the country and provide strong, encouraging words about what to choose for lunch, the Domino’s team is sure to raise sales!” said Domino’s Pizza chief marketing officer, Russell Weiner.
“We’re proud to help rehabilitate ex-convicts and get them back into the work force,” said another Domino’s executive. “A lot of people are naturally afraid of convicted felons. We hope to convince our customers that, as long as they get pizza for dinner with a side of our brand-new KRAZY BITEZ®, there’s nothing to worry about.”
“People have been going crazy for KRAZY BITEZ®,” added Weiner, “In fact, a lot of our street marketing team could be called legally insane from KRAZY BITEZ®. Our lawyers have guaranteed it. So there’s really no accounting for what they might do to someone who’s thinking about ordering Chinese tonight.”